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The mission of IMAGO is to help a generation of young people understand, live, and communicate the gospel in a biblical, embodied, and culturally relevant way by addressing the question “What does it mean to be human?”

As Power to Change – Students (P2C) celebrated 50 years of ministry in Canada, the ministry recognized that Canadian culture has changed radically in the past several decades. Today’s students are in the midst of significant cultural and worldview shifts which are accompanied by a new set of values, assumptions, and questions and are contributing a crisis of identity.

IMAGO was launched as theological and ministry development project aimed at connecting the gospel to the questions about identity, purpose, and destiny that lie beneath contemporary conversations such as gender, sexuality, race, and technology.

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